Peter Wiley has been with his brother Ray since the creation of Hot Head Burritos and is also one of the co-founders of the Rapid Fired Pizza restaurant system. He is an active member in eleven of Ray’s Rapid Fired Pizza restaurants as well as being the coordinator between independent franchisees and the Franchisor (which is owned by Peter and Chris’s brother Ray Wiley). Ray inspired Peter to find a way to build a bunch of restaurants, which led to the creation of Tasty Equity.

Peter forged his skills in multi-media, live video production, broadcast television, web, social media and marketing while working with music artists and a church organization in Boise, Idaho. After the church founder expanded to Bend, Oregon, Peter helped launch the new church. Then he left to pursue his own dreams and join brother Ray who had just launched Hot Head Burritos® in 2007 after more than 20 years as a Subway® franchisee. As a consultant to Hot Head Franchising, Peter was responsible for every aspect of the Hot Head Burritos brand and Ray tapped him to do the same for Rapid Fired Pizza in 2015.

Ray encouraged him to team up with brother Chris (who was consulting with both brands) to build as many Hot Head Burritos and Rapid Fired Pizza restaurants as possible. After opening the first to restaurants with Chris' son Ross and his wife Elisha, Peter led the pilot project to install Tasty Equity's first 18-Tap iPourIt® Self Pour Beer and Cider system in our Bowling Green, Ohio Rapid Fired Pizza location. Based upon the success of that pilot project, we now plan to include Self Pour as a standard feature of new Hot Head Burritos and Rapid Fired Pizza locations where liquor licenses are available.

The biggest challenge to expansion of Hot Head Burritos and Rapid Fired Pizza comes down to finding and retaining great restaurant managers. Tasty Equity chose to repeat the model it had used with Ross, allowing it to retain and develop its restaurant employees into great candidates for restaurant ownership, who like Ross would then be committed to the success of their own restaurants and would stop thinking of themselves as “just employees.”

Chris and Peter also realized that, like Ross, a potential restaurant owner may be great at managing people, but may not have any experience running a business and raising capital. Tasty Equity formalized its plan to oversee site selection, construction, human resources, payroll, capital financing and cash management so that it could sponsor numerous restaurant operators who can focus on what they do best: recruiting and managing their own all-star team to operate their own restaurants. They perfected this process based on Pete’s experience with 24 stores owned by the two franchisors (his wife Mikel does the bookkeeping for half of them) and providing these services to the stores with Ross. Tasty Equity is confident that by providing the business expertise required to build a small portfolio of successful franchised restaurants with each restaurant owner, it can help them succeed. Unlike Ray, who is the franchisor for both the Rapid Fired Pizza and Hot Head Burritos concepts, Tasty Equity participates in each restaurant as the restaurant owner’s operating partner and a shareholder. As an investor in Tasty Equity, you can be part of the value that we create together.

Tasty Equity is committed to creating a fun family environment in its regular Fast Casual locations and a neighborhood gathering place with the large format Taprooms and Cantinas. Deploying Self Pour alcohol responsibly is a cohesive part of its restaurant concepts. Here’s why. In October 2018, Tasty Equity deployed our first 18 tap iPourIt “beer wall” system at our existing Bowling Green Rapid Fired Pizza location featuring a self-service, open tab RFID bracelets, and 18 craft beers and hard cider. Launched with only social media videos as promotion, one of which hit 30,000 views in a matter of days, beer and cider sales became instantly among the top five product categories every week in sales.

Chris and Peter immediately noticed patrons enjoying themselves, staying longer, talking and even laughing with friends and family. In April 2019 we introduced “flight trays” with 5-ounce taster glasses like microbreweries offer. Now we see customers arriving in groups to try a flight with variety of beer or cider samples, all with the simplicity of our iPourIt system pay by the ounce Self Pour technology. Tasty Equity is developing its first Rapid Fired Pizza & Taproom location with 60-taps of Self Pour Beer, Cider, Wine, Pre-Mixed Cocktails and Top Shelf liquor shots with plans to open in fall 2019 in Findlay, Ohio.

You can be part of Tasty Equity’s local effort to focus is on robust “big small towns” and suburbs like Lima and Bowling Green in Northern Ohio and surrounding states. Our experience with Rapid Fired Pizza and Hot Head Burritos franchisees shows that “big small towns” and suburban areas isolated from metro market areas provide a solid base of customers without excessive competition and marketing costs.

With the support of Tasty Equity investors like you, we are creating opportunities for aspiring, local store managers to become our sponsored owner operators close to the support system of the Rapid Fired Pizza Franchising and Hot Head Burritos Franchising teams in Dayton, Ohio. As a result of Chris’ national recruiting webinars for both brands, we are also exploring opportunities to partner with experienced operators from California to Connecticut. You can be part of the race to 200 stores by investing in a bite sized piece of Tasty Equity for about the price of a dinner out.

With support from the Rapid Fired Pizza and Hot Head Burritos Franchising teams, Tasty Equity has assessed the Northern Ohio market potential as about 24 total Rapid Fired Pizza restaurants and 24 Hot Head Burritos stores. Tasty Equity’s big data approach is based on matching the local market characteristics and demographics of successful existing Rapid Fired Pizza and Hot Head Burritos restaurants. It is Tasty Equity’s intention to lease locations only in proximity to comparable quick service restaurant concepts which are ranked well by the major restaurant performance data services on a local and national scale. We understand our correlations to other ranked concepts which are a key indicator of market demand and health of a community.

Tasty Equity is employing a phased approach, starting in Northern Ohio and surrounding states, that will expand to any market where Rapid Fired Pizza Franchising or Hot Head Burritos Franchising has an established a licensed Area Developer who identifies good candidates for Tasty Equity’s restaurant owner program. In those markets, the Area Developer will handle the responsibilities of the Rapid Fired Pizza Franchising or Hot Head Burritos Franchising while Tasty Equity focuses on being the operating partner for restaurant owners. Tasty Equity believes this will give it the best opportunity to enable steady year-over-year growth by building multiple stores in any regional market as a part of the three store plan with each operator. Tasty Equity also anticipates future equity crowdfunding offerings in major markets overseen by the Area Developers.

Tasty Equity is committed to attempting to create profits for the Company, its restaurant owners and Tasty Equity investors while serving its communities. Tasty Equity is focused on reinvesting profits to keep building restaurants as part of our three store plan per restaurant operator. Tasty Equity believes this will create the opportunity to increase the Company’s value by becoming one of the largest independent franchisee operators when the brands achieve their near-term goal of 200 stores.

As a financial services and capital markets veteran, Chris Wiley has a wide range of investors, real estate developers and bank financing partnerships. Some have already helped with Tasty Equity’s initial stores and others have expressed interest in enabling it to scale the business. Peter and Chris deliberately set forth to build the company with personal resources in concert with equity crowdfunding so that Tasty Equity can achieve a scale that attracts institutional partners when it makes sense for our restaurant operators and Tasty Equity investors.

Chris and Peter, along with their brother Ray, have been involved in the restaurant industry since they were kids. They have watched many franchise brands launch and grow, many by Pizza Hut family friends. 200 locations is a significant milestone for any franchisor and is generally the point at which large institutional investors are attracted to a brand. Combined, the Rapid Fired Pizza and Hot Head Burritos franchise systems now have over 100 locations in more than a dozen states. Restaurants currently under development will grow the brands significantly over the next two years, based on commitments from the existing franchisees and area developers. Tasty Equity believes the brands have an opportunity to achieve the 200 total locations in the next three to four years based upon the current rate of monthly new restaurant openings.

Tasty Equity is committed to being one of the largest operators when the brands reach 200 units. Traditionally, institutional investors, who acquire or invest in franchisors at that size, tender offers to also acquire as many franchisee stores as possible at much higher valuations than that of traditional single store sales. In many cases, events such as the IPO of Pizza Hut in 1968 that our father was part of, Skyline Chili that we were all part of, or more recently, IPOs of brands such as Shake Shack, Wing Stop or Freshii, have created significant value for the restaurant owner franchisees and their investors along with the franchisors. Our objective is to create that same long-term value building opportunity for our operators and equity crowdfunding investors.